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Great Social Media Marketing or TMI?
by Crystal deGoede* Original Images Courtesy of HBO and Diesel If done correctly, social media marketing (SMM) can really take your organization to the next level. With SMM, the unique and innovative...
View ArticleMeasuring Social Media: The Value of Influence
Valerie Simon “Influence is about the value you give,” emphasized Deirdre Breakenridge, author and President of Mango! Marketing at the February 15th PRSA NJ Measurement and Evaluation workshop on...
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A Listening Exercise – Gaining Information and Encouraging Action from Your...
Flickr Image: Sebastian Fritzon Valerie Simon Listening, as I define it, is not a passive exercise. Listening is not a matter of simply hearing words. Listening requires a concentrated method of...
View ArticleFacebook Timeline: Exciting Users or Making Them Unhappy?
Andrea Corbo* Facebook has described it’s new timeline as a way to “tell your life story.” If you have any presence on social media sites, you’ve surely been hearing the hype from friends and online...
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Rebranding Your Facebook Page
What would you do if you had to start a new Facebook page for your organization and convince all your fans to like a new page? This is the reality for the athletics department of my alma mater, the...
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